Case Studies

InDriver

InDriver

InDriver

20
Influencer
55+
UGC Created
20
Video Story
20.4L+
Impression
18L+
Reach
1.01L+
Engagement

How Indriver engaged with targeted audience?

The Indriver app launched in different tier 2 & 3 cities and built awareness for their affordable travel which is negotiating their price with the cab drivers. So, we decided to team up on instagram with carousel posts and story videos.Each influencer created unique pieces of content centered around Indriver app, and infused their authentic voice into the content.

The campaign was able to reach almost 18 L+ people across Instagram in 12 days. With the help of Instagram Stories, the influencers were also able to create authentic and “in-the-moment” content that engaged the target audience.

PUBG MOBILE Lite

PUBG MOBILE Lite

PUBG MOBILE Lite

117
Influencer
2K+
UGC Created
9.5M+
Impression
7M+
Views

How PUBG MOBILE Lite engaged with targeted audience?

We served PUBG Mobile Lite for a Quarter May 2020 to July 2020. The core objective of the program was the end to end management of the PUBG MOBILE Lite KOLs and expansion of the program through Increased creators, campaigns and content. The goal of the project was to make an automated dashboard to reflect real time analysis of the performance of KOLs and other campaigns that were executed throughout the quarter.

We onboard 117 influencers with 16M+ views. We managed Influencer marketing activities on a day to day basis and generating performance and campaign reports of all PUBG MOBILE Lite Influencers.

Citilad

Citilad

Citilad

12
Influencer
20+
UGC Created
17.5L+
Impression
13.4L+
Reach
5L+
Engagement

How Citilad engaged with targeted audience?

An all-round Images of CitiLad was promoted through influencer marketing, highlighting the Men Grooming Products.

During the campaign, there were higher profile visits of CitiLad Instagram handle and website, high increase of their followers as well as the engagement on their page.

Approximately 5,174 profile visits CitiLad Instagram handle (@citiladlifestyle) during the course of the campaign and increased the 4% sales.

Aegte

Aegte

Aegte

20
Influencer
20
UGC Created
20L+
Impression
4.6L+
Views

How Aegte engaged with targeted audience?

Aegte teamed up with 20 female influencers in the beauty, hair and lifestyle categories. They were exclusively working women of modern time who do not have sufficient time to visit Salon for hair care treatments but loyal following. Each influencer created IGTV post on Instagram. The micro influencers which we shortlisted delivered the most impressive results in the campaign featuring a call-to-action to buy the Aegte hair care products.

Notably, micro-influencers in Aegte's campaign achieved on average a percentage point more than the mid-tier influencers. This indicates that influencers with small but highly-engaged and loyal followers can be valuable assets in marketing campaigns. Aegte has managed to tap into their potential, recognising their audience and using their voice to spread the brand’s message in a more authentic way.

Mom And World

Mom & World

Mom & World

30
Influencer
38
UGC Created
26.5L+
Impression
18.6L+
Reach
8L+
Engagement
14L+
Views

How Mom & World engaged with targeted audience?

An all round Images & Videos of MOM and World was promoted through influencer marketing, highlighting the Mom and Kids Products.

During the campaign, there was higher profile visits of Mom and World Instagram handle and website, high increase of their followers as well as the engagement on their page.

Approximately 10,674 profile visits Mom and World Instagram handle (@momandworld) during the course of the campaign and increased the 2% sales.

Vasu Healthcare

Vasu Healthcare

Vasu Healthcare

16
Youtubers
18+
UGC Created
6.75L+
Impression
1.15L+
Views

How Vasu Healthcare engaged with targeted audience?

An all round Images & Videos of MOM and World was promoted through influencer marketing, highlighting the Mom and Kids Products.

During the campaign, there was higher profile visits of Mom and World Instagram handle and website, high increase of their followers as well as the engagement on their page.

Approximately 10,674 profile visits Mom and World Instagram handle (@momandworld) during the course of the campaign and increased the 2% sales.

Bioderma

Bioderma

Bioderma

30
Influencers
40+
UGC Created
23.3L+
Impressions
19.5L+
Reach
5.7L+
Engagement
10L+
Views

How Bioderma engaged with targeted audience?

An all round Images & Videos of MOM and World was promoted through influencer marketing, highlighting the Mom and Kids Products.

During the campaign, there was higher profile visits of Mom and World Instagram handle and website, high increase of their followers as well as the engagement on their page.

Approximately 10,674 profile visits Mom and World Instagram handle (@momandworld) during the course of the campaign and increased the 2% sales.

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