Bioderma continued its growth as a brand, it needed to discover innovative ways to build brand awareness. It needed a partner that could help achieve its goals of increasing trial rates, market share, and demonstrating a comprehensive skincare regimen. User-generated content began to fill that content gap and bring a more relatable and authentic voice to Bioderma's brand marketing. The quality of the photos transformed from basic product shots to creative. These creative photos increased engagement and drive purchase on retailer sites.